Project Alert: Drug Trend Update

Audience: Parents, caregivers, teachers and community members

These presentations discuss the signs and symptoms of drug abuse in our county, including the habits, language and current trends. Knowledge is a key ingredient in preventing substance misuse. Get involved reducing youth use of alcohol and other drugs in Morris County.

For school staff, NJ law 18A (law pertaining to when a student is suspected of being under the influence of alcohol or other drugs during school hours) is reviewed allowing teachers to understand their role and responsibility.

Parents Who Host Lose the Most

Audience: Parents, community, businesses

Community programs

A public health media campaign designed to educate communities and parents about the health and safety risks of serving alcohol to teens using social marketing. It reinforces everyone’s responsibility to promote healthy choices in your community. Its key message reminds parents that it is unsafe, unhealthy, and unacceptable—and, in many communities, illegal—to provide alcohol for underage youth. It decreases young people’s access to alcohol by reducing the number of parents willing to provide alcohol for young people. Over time, it reduces the likelihood teens will drink alcohol and suffer the health effects that come from underage drinking.

Sticker Shock

Parents who host lose the most program

Audience: Alcohol retailers

Sticker Shock is a project where the community, youth and alcohol retailers all work together to combat minors getting access to alcohol.  With these sectors partnering, they create a message, which is then printed onto stickers and placed on products in stores.  The messaging is geared towards adults to stop them from purchasing alcohol for minors.

Get Your ID Out

Stick Shock program

Audience: Businesses

Since 2016, the Get Your I.D. Out campaign has been encouraging liquor store owners and other establishments with liquor licenses to I.D. everyone to help prevent the illegal sale of alcoholic beverages to youth. 

Active participation in this campaign will protect your business from possible penalties and fines, and  shows customers that you are committed to keeping your community- and its kids- safe and healthy.

By participating in this campaign, we will provide your establishment with an educational toolkit on effective I.D. Checks as well as I.D. checking promotional materials.

The kit contains: 

  • License I.D. Guide 
  • Six-Step I.D. Check Card 
  • Black Light to identify a fake I.D.s  
  • “Get Your I.D. Out” window sign 

We also thank all participating establishments with an article in the Daily Record and a banner on our website, showcasing their establishment and its participation in our “Get Your I.D. Out” campaign! 

To discuss in more detail and/or to tailor any of our workshops to fit your needs, please contact Patrice Reilly (973) 625-1998 for an appointment or email preilly@mcpik.org.