Prevention is Key will be joining thousands of not-for-profits around the world participating in the world’s biggest global day of giving on November 29th, 2022, as part of #GivingTuesday.
Giving Tuesday is a global giving movement that has been built by individuals, families, organizations, businesses, and communities in all 50 states and in countries around the world. This year, for the first time, Prevention is Key will be participating with the launch of our #PIKYourWhy campaign.
“The #PIKYourWhy campaign was developed over the course of several weeks,” shares Marketing Coordinator, Nicole Berger, “Recovery is very personal, and we wanted to create a platform to permit each person to share their reason, to pick their why.”
In addition to Recovery Support Services, Prevention is Key offers evidence-based prevention programs, which will also be highlighted throughout the 10-week campaign.
“We’re launching #PIKYourWhy now, but you can engage with the hashtag anytime,” shared Berger.
To participate in PIK’s #GivingTuesday campaign, we are asking our friends, families, supporters, and participants to post a photo and share why this work is important to them. Be sure to use #PIKYourWhy in the post as well as #givingtuesday. You can also tag Prevention is Key using @PreventionisKey.CARES on Facebook or @pik_inc on Instagram.
“We set an ambitious goal of $5,000,” shared Development Director, Laura Jennings Pitt, “it’s ambitious but possible”. Reaching the goal is of vital importance. There are over 27,000 individuals with a diagnosed SUD in the communities served by Prevention is Key, plus many others who struggle with problematic and chaotic use but without any official diagnosis. “We see people struggling, and we want to help. With these funds we can provide more homeless care packages, transportation to and from treatment programs, scholarships for treatment, and more,” Pitt explained, “Our participation in this campaign is not about raising money. It’s about helping people.” You can donate to the campaign by visiting, preventioniskey.org/donate.
Both Berger and Laura Jennings Pitt, Development Director at PIK, are new hires this year. “It has been so inspiring to hear the recovery stories of our colleagues and participants at our monthly Recovery Recognition breakfasts,” shares Pitt, “we hope to replicate that feeling of empowerment virtually with this campaign”.
Templates are available for those who wish to participate in the online campaign. Go to, preventioniskey.org/prevention-is-key-invites-you-to-pikyourwhy to access our #PIKYourWhy resource library. We hope you’ll join our staff in sharing your why!